If you are a business owner, you know that social media is a great way to promote your products and services. It costs nothing but your own time, and is a great way to build relationships with potential customers and other business owners. However, many people stopped using it – it took too long to write and they could not see the benefits to their business.
When I started my business I tried to
, I had never used social media before. However, I quickly saw the potential to get my name to prospective clients and when I wanted to go, I enjoyed using it and made good connections along the way.
So if you are struggling with social media, here are 7 steps to take you to social media paradise!
It is important to remember that social media is another part of your marketing strategy and you need to know what you want to get out of it. Do you want to use it only to find partners and suppliers or to use it only for your advertisements to build a business? So, before you start, take some time to set some steps and goals.
Don’t try to use them all the same way because every social media app is different. For example, the way you use and communicate Twitter is very different from the way you do it on Facebook, and so is LinkedIn.
Once you are registered, your profile, a rich biography with keywords about what you do, a link to your site and a photo – be sure to complete it if you are running your own business.
You can save time by managing your social media accounts using third-party apps like for tiktok fans buy. You can use them to schedule updates as well as to connect via click and manage followers. It may prompt you to post updates to all your accounts at once, but keep in mind that not all social media is the same. The funny comment you posted on Twitter may not be well understood with LinkedIn!
Use the search engine to find relevant followers, fans and contacts who may be interested in your business. You can use the search feature on Twitter and Facebook to find relevant industries, people working in places or talking about topics relevant to your industry.
Think like your customer. Like all your marketing activities, you need to think about what your potential customers are looking for when using social media. Obviously use it to share personal information about yourself, but when talking about the business side of your updates, keep in mind how useful your contacts can be.
It’s not all about you! Don’t waste your time advertising messages about yourself and your business. Connect with others by asking and answering questions, retweeting people’s posts on Twitter, or commenting on someone’s wall on Facebook. People like it when others share their content and work with them, and it helps build relationships with your contacts.
Valerie Eaton owns Smart VA Limited, which provides virtual support for small businesses and self-employed professionals. They specialize in providing a wide range of general administrative support as well as document and presentation plans, website updates, blog / social media, email marketing and event management.